LEASING companies are considering customer reward programmes as a new method of retaining fleet contracts, an industry expert claims.

Bonuses will include discounts, access to added value services that are not normally available to customers with a similar fleet size and special car prices. Garrey Melville, of consultancy Elmark, said: 'Fleet managers are being offered much better deals in today's market, where the pressure to switch leasing company for a better deal is a real issue.'