Fleet News

Kia urges motorists: think before you drive

KIA has been promoting alternatives to the car at the British International Motor Show with its 'Think Before You Drive' campaign.

Kia says it is committed to encouraging an informed debate on sustainable transport, promoting integrated transport solutions and providing tools to deliver solutions.

Working with charity Living Streets as well as local authorities and schools, Kia has funded more than 175 'walking bus' routes, helping take the car out of the school run and allowing 10,000 children to walk to school safely while learning road safety skills.

Kia is also a sponsor of Walking the Way to Health led by the Countryside Agency, the British Heart Foundation and New Opportunities Fund, and has promoted cycling by giving away a mountain bike with every new Kia Sedona MPV.

The company has also joined forces with the RAC to create the Risk Avoidance Programme, which includes a practical on-the-road session.

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