MERCEDES-Benz has unveiled the latest step in its retail strategy with a new showroom in Bluewater, Europe's largest shopping centre, near Dartford.

The new Retail Showcase will open on May 1 and offer shoppers the chance to order any car in the Mercedes-Benz or smart range. Virtual showrooms will contain new model details and over 1,000 used cars will be available through links to the Mercedes-Benz Direct network, along with finance provision from DaimlerChrylser Financial Services, through a video link. Test drives will be available outside the retail centre.