HYUNDAI has launched a corporate demonstration fleet as part of a move towards targeting more business users.

The initiative was launched by the firm's new business development director Dennis Bennett, who hopes the fleet will change the perception of the brand among business users. The fleet includes the new Coupe, Matrix and Sonata.

He said: 'The biggest problem we have is that very few business users know the cars, but most have a preconceived idea about them. I am confident that having driven them, their perception of Hyundai cars will change.'