Fleet News

Bid to cut deaths from drowsiness

SLEEPY drivers could be responsible for 300 deaths on Britain's roads every year, fleets are being warned in a £750,000 safety campaign.

Drivers falling asleep at the wheel could account for 20% of motorway crashes and 10% of all crashes, according to Government research.

The research also claimed that 40% of 'drowsy driving' accidents are work-related, mainly involving commercial vehicles such as trucks and vans. Transport Minister David Jamieson revealed the figures as he launched a renewed battle to stop drivers taking to the road when tired.

A new advertising campaign shows the horrific consequences of falling asleep at the wheel, as a driver with his family in the car smashes into a motorway central reservation and overturns.

Research was carried out by experts at the Sleep Research Centre at Loughborough University and shows there are distinct times of drowsiness, from 2am to 7am and 2pm to 4pm.

Jamieson said: 'The Highways Agency will be using its 394 motorway message signs to highlight this problem. Every driver should consider the issue, on every journey. 'Falling asleep is something that could happen to any driver, of any age.'

The importance of the campaign was driven home by the Selby rail crash, which was caused by a driver falling asleep at the wheel and driving on to the tracks in front of an express train.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee