FLEET managers are being urged to back a campaign to raise awareness of the crucial role played by windscreens in vehicle safety.

Glass repair and replacement expert Autoglass is calling on the Government to introduce formal standards for windscreen repair and for a watchdog to push for higher standards to protect motorists.

It is also lobbying the Health and Safety Executive to implement a recognised register of windscreen fitting technicians.

A cornerstone of the campaign will be the help of fleet managers in raising awareness among Britain's three million company car drivers.

Autoglass managing director Ian Carlisle said: 'Most people take their windscreen for granted and are unaware that it is actually a safety feature, just like anti-lock brakes, airbags, seat-belts and side-impact bars.

'Fleet drivers are three times more likely to have their windscreen replaced than other drivers.

'Fleet managers have a key part to play in helping to raise standards within the industry by supporting this initiative.'