Fleet News

Silver Shield targets fleets

SILVER Shield Windscreens has unveiled a multi-million pound development plan aimed at doubling the firm's fleet business by the end of next year.

The firm is recruiting a dedicated fleet relationship team which will work in conjunction with sister firm Kwik-Fit Fleet at a new fleet support centre. It is also continuing with the expansion of its mobile glass repair and replacement vehicle fleet.

The firm has opened a fleet support centre and recruited a dedicated fleet relationship team managed by Donna Bateman at the company's main support office in Coventry. The move follows a major investment in building up the company in the two years since it was bought by Kwik-Fit Group.

Key initiatives have included the opening of Silver Shield Windscreens' Technical Training School in Chester, the launch of a new company-wide silver livery, a £2m investment in a new 170-strong fleet of Ford Transit mobile vehicles equipped with the latest tools and equipment and the opening of 14 area control centres linked to Kwik-Fit Group's call centre in Glasgow.

Managing director Don Arnold said: 'In two years of Kwik-Fit Group ownership we have transformed the business behind the scenes and have spent much time and money improving our recruitment and training standards.

'We now have a structure in place to carry the business forward. With new IT systems and communications being installed this year, we have the launchpad for significant growth.

'We are aiming to double the size of fleet business by the end of 2003. I believe we can leverage Kwik-Fit Fleet business where companies are already using Kwik-Fit for tyres but not using Silver Shield Windscreens for glass repair and replacement.

'We must convert that business. By being part of the Kwik-Fit Group, we will expand by working closely with Kwik-Fit Fleet and delivering the Kwik-Fit promise in relation to service standards.'

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