Fleet News

Saab's flagship

SAAB Great Britain has opened its flagship new 'City Centre' showroom in Piccadilly, London.

It is the fifth City Centre shoroom in the world, and reflects a new direction in marketing and retail strategy, based on developing 'active and long-term relationships with customers.' Reminiscent of an art gallery, the airy, glassy structure is intended to show the future of Saab while promoting Scandinavian culture and heritage.

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