Fleet News

New Primera gets prime exposure

NISSAN is expecting up to one million company car drivers will see the new Primera five-door in the metal with the launch of one of its biggest promotional campaigns.

The manufacturer has teamed up with Moto Service Stations and McArthur Glen Shopping Villages in the campaign for its five-door range, which will launch in late summer.

The eight Moto service stations and four McArthur Glen centres were chosen to host a hi-tech stand displaying the car because hundreds of thousands of company motorists pass through them every week.

Dave Murfitt, Nissan's fleet sales director, said: 'The five-door Primera is our most important fleet car and we wanted to find a way of getting it in front of as many company car drivers as possible.'

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