PREMIUM franchised dealer group Johnsons Cars has launched a new contract hire company.

Johnsons was founded in 1999 with three dealerships and now operates 10, covering Honda, Lexus Toyota and Volvo. Jcar, based in Redditch, will operate as a brokerage and has signed up to online ordering solution 1Link to speed up the process.

Steve Waldron, Jcar sales manager, said: 'Our aim is to set ourselves apart from our competitors by offering high levels of customer satisfaction and value for money.'