CAMDEN Motors has announced a new name for its corporate unit and has restructured its business.

The company has renamed the unit Camden Corporate Fleet Services in a move which it says more clearly identifies with customers and prospective clients. Its core business remains to supply daily rental and other major fleets but is now also looking to supply vehicle-related services to manufacturers.

This will include the provision of fleet demonstrator services, company vehicle preparation, vehicle remarketing, accident and logistics services.

Steve Mennell will head the unit as managing director, Jeff Peyton-Bruhl is sales and marketing director, Dee Kelman, operations director, and Mark Truby financial controller. Camden Motors' chief executive Paul Dunkley is chairman of the unit.