Fleet News

Advertorial: Smartsell puts you in charge of your disposals

SMARTSELL, a new remarketing package from JTK Automotive, brings the latest technology to your disposal requirements – and it puts you in charge.

The range of electronic remarketing options is ever increasing, but many routes to market are little more than simply another web browser advertising a list of vehicles.

The majority of systems employed to manage the disposal and remarketing process fall short of giving sufficient focus to the processes involved. It's frustrating to think that the expertise ploughed into forecasting RVs, negotiating fleet discounts and controlling maintenance budgets can all be lost at the back end due to existing system limitations – a significant factor when evaluating whole-life costs.

Now, Smartsell – the new package from JTK Automotive – offers a powerful alternative that puts you in charge of your remarketing.

Smartsell has been developed from the fleet and remarketing manager's perspective, providing a tool with transactional-based functionality and performance measurement capabilities, which bring real efficiencies and cost savings to your business. It allows the fleet and remarketing manager to make informed decisions to enhance current business practices.

Smartsell is unique and is the most comprehensive remarketing system available in today's market. Its built-in performance measurement capabilities drive efficiencies, reduce costs and enhance alternative routes to market to maximise sales proceeds. Crucially, Smartsell offers a full financial audit trail for all transactions, and allows you to analyse and report on all disposal costs, including:

  • Logistics
  • Vehicle appraisals
  • Refurbishment costs prior to sale
  • End of contract damage recharges
  • Disposal days
  • Sales performance

    Unique system

    Because Smartsell allows smarter working on behalf of clients on a fully outsourced basis, JTK Automotive can offer a far more proactive approach to remarketing. Uniquely, Smartsell is also available to clients under licence where it dovetails with existing fleet management software to offer significant commercial and financial benefits through customers' own systems.

    Affinity sales

    Affinity sales – those sales to drivers, friends, family and employees – are valued as a defleet method by both purchasers and vendors. JTK Automotive can demonstrate that, by using Smartsell, fleet and remarketing managers can expect to achieve a significant increase in sales volumes.

    In fact, existing JTK clients are realising enhanced worth to the business in excess of £600 per unit.

    And because the Smartsell system means cleared funds are received by the vendor in time for the vehicle's de-fleet day, any associated disposal costs, such as holding charges, are eliminated.

    Preferred suppliers club

    Smartsell allows you to offer imminent vehicles to your preferred suppliers and groups prior to de-fleet, giving them the preferential opportunity to purchase, subject to condition.

    JTK Trade Buyers Club

    Smartsell filters and communicates electronically to a greater targeted buyer base, offering a single transaction from vendor to retail outlet and reduced disposal days.

    1: View Online status (below)
    Smartsell auto-matically tracks and attaches an event status to each individual vehicle throughout the entire disposal process which can be identified by company and location basis. This allows the user to have a continuous update of the total inventory in real time, 24/7


    2: Proactive remarketing: affinity sales (below)
    Smartsell maximises the use of contract and vehicle data by tagging the vehicles to the appropriate customer, producing marketing material to open up and drive premium routes to market using the latest CRM techniques. As a result, current JTK Automotive clients are realising a 10% increase in sales via this channel


    3: End of contract damage recharge
    Smartsell allows your clients to access online electronic appraisals and digital images (below) to support end of contract damage recharges that are deemed to be beyond the limitations of 'fair wear and tear', reducing many of the contentious issues that arise


    4: Refurbishment (below)
    Smartsell allows you to apply and track your own damage recharge policy. These costs can be analysed per unit, by customer or on a total fleet basis


    5: Vehicle documentation (below)
    Smartsell has the facility to import and store all vehicle documentation. This includes electronic appraisals, digital images, service history and the V5 all of which which are ever more critical to the sales process when striving to achieve a maximum sale price. The information can be reproduced in e-mail or hard copy formats for potential buyers.


    Customer feedback: satisfaction guaranteed

    Among fleet operations that have already discovered the strengths of Smartsell is Robins and Day Leasing.

    General Manager, Nick Prescott, said: 'I thought JTK would improve our sales figures and I am very pleased with the results. We are selling more cars to users, with a huge improvement in residual values.

    'The benefits are twofold: JTK reaches a much bigger audience than we ever could and the proportion of cars going to auction is reduced.'

    Mark O'Callaghan, the former operations director at CitiCapital Fleet, has also endorsed Smartsell's capabilities.

    He said: 'Smartsell is the perfect one-stop shop for remarketing managers. It offers everything any fleet manager could want, and opens up many new sales channels.'

    Bespoke remarketing

    It is no longer safe to adopt one disposals policy for all vehicles. Greater conside-ration needs to be given to the required level of refurbishment and chosen remarketing channel in today's sophisticated and mature market.
    We also recognise that no two businesses are identical, and that you know your business better than anyone.
    By working in partnership with you, we can develop branded front end bespoke remarketing modules, and are confident we can help you achieve your objectives quicker, maintaining a competitive edge.

    The know-how to succeed

    JTK Automotive HAS A proven track record in delivering robust and scalable e-business remarketing solutions.

    Managing director Jim Kerr was the first person to introduce a real time electronic auction on behalf of a manufacturer back in 1993, and has been at the forefront of remarketing developments for many years.

    JTK's flexible approach allows solutions and services to be tailored to the individual needs of the client's business, with the option to operate the company's systems under licence or outsource any element of the remarketing process. Whereas other aspects of the fleet industry have embraced the use of technology, de-fleet and remarketing at the end of vehicle contract periods have seen very little change.

    Operations director Gary Monaghan says that when financial pressure is on to sweat out extra margin, one of the biggest single opportunities for fleet and remarketing managers exists at the end of a vehicle's life.

    'JTK Automotive Smartsell embraces the whole supply chain from user to fleet manager and supply chain service providers, taking in vehicle movements, inspections, storage, refurbishment and stock management.

    'It introduces multiple sales channels to trade and premium route purchasers, in real time, with compre-hensive reporting capa-bilities, bringing real worth to the remarketing value chain.'

    Streaming vehicles for efficient remarketing

    Streaming vehicles prior to termination day holds the key to driving pro-active remarketing, resulting in improved efficiency, reduced costs and the opening up of premium new routes to market.


  • For further information about the Smartsell route to effective disposals, please call JTK Automotive Ltd on 0161 266 1926, or log on to www.jtkautomotive.com
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