Fleet News

Chrysler Crossfire aims for the halo fleet effect

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CHRYSLER'S new Crossfire coupe is now on sale in the UK, armed with strong predicted residual values and a dealer network trained to handle business sales.

The 3.2-litre V6 coupe shares many components with the Mercedes-Benz SLK, including its 215bhp engine and choice of six-speed manual or five-speed automatic transmission.

CAP expects the car to hold its value better than other similar-priced coupes thanks to the proven record of its Mercedes-Benz components.

CAP Monitor predicts that the manual version of the car, priced at £27,260 on-the-road, will be worth £12,675 after three years/ 60,000 miles – 47% of its original value.

The more expensive automatic version is expected to retain 46% of its value over the same period. By contrast the Audi TT 3.2 V6 DSG is expected to retain 43% of its value.

Mike Arthur, national corporate sales manager for Chrysler and Jeep, said the car would be a halo model for the brand.

He added that all Chrysler and Jeep dealers would be trained to deal with business sales with the second and final phase of training being completed by the end of this year.

He said: 'We expect corporate business to take 50% of Crossfire sales. It gives drivers head-turning looks and a V6 engine, and although the drivetrain is Mercedes-Benz, there is a definite American flavour to the styling.'

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