Fleet News

BCA wins dealer group auction deal

A BRADFORD-based dealer group has signed a solus auction remarketing deal with British Car Auctions.

Sunwin Motor Group has Renault, Peugeot, Rover, Land Rover, Fiat and Nissan dealerships. The new deal will see BCA handle 3,500 vehicles every year with stock sourced from all 13 Sunwin branches being sold exclusively at BCA Brighouse in Yorkshire.

All vehicles will be pre-sale prepared by BCA's Smart Prepared services and will be offered in branded sales every Thursday. At Sunwin, the disposal programme will be managed by Gerry Marks, who was recently appointed group used car controller.

BCA sales director Mark Hankey said: 'There has been a strong response from buyers to our initial marketing campaign which included online exposure via our Auction View service, text messaging, telesales through our call centre and direct mail and email of sale catalogues to customers.'

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