Fleet News

Jeep hits right notes with Capital Radio

COMMERCIAL radio group Capital Radio has tuned into the Jeep Cherokee. The group has bought 10 of the vehicles to replace an existing fleet of four-wheel drive cars at several city-based stations across the UK.

With a retail value of almost £180,000, the Jeep Cherokees, known as Roadrunners, will be used as support vehicles at various events.

Capital FM Network marketing operations director Penny Williams said: 'I am delighted to take delivery of these vehicles. They will be used on a daily basis to interact with our listeners by visiting events in the community and bring our presenters out of the studio.

'They will enhance our image and status and build a closer relationship with our audience.'

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