Fleet News

Big future in online sales

THE popularity of electronic auctions and remarketing of used cars across Europe is set to grow, according to industry expert Jim Kerr.

He believes companies in mainland Europe are more open-minded about the use of the technology to sell used cars, particularly when it improves efficiencies.

And Kerr, who is managing director of UK-based JTK Automotive, believes the growing availability of multi-lingual, multi-currency systems is transforming electronic remarketing.

He said: 'In countries where the physical auction culture is not recognised or is less established, the debate over electronic remarketing values versus physical auctions is a no-brainer.'

He also believes the area of providing vehicle remarketing solutions is one that has been neglected.

'When a vehicle is near the end of its fleet life, more can be done in respect to streaming vehicles prior to de-fleet day and proactively driving alternative routes to market,' he said.

'The majority of existing electronic remarketing services on offer are still of a reactive nature as vehicles are only marketed after de-fleet day and so have already incurred unnecessary costs.'

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