The Rover 75 line-up has been changed with the three trim 'identities', comprising Classic, Connoisseur and Contemporary, with SE and option packs also offered.
Contemporary specification is aimed at broadening the appeal of the Rover 75 with the addition of sports suspension as an option.
Rod Ramsay, sales operations director for MG Rover, said: 'These new models build on the established lineage of Rover design and will appeal to a greater cross-section of potential buyers. They offer a choice of distinct interiors to cater for individual taste and preference.'
Classic models use a traditional burr walnut dashboard set in the two-tone fascia, and include air conditioning and a CD/radio.
Connoisseur models use lighter colours, with a choice of beige or black seats, while Contemporary variants use darker colours and offer automatic climate control and have front foglamps fitted as standard. The Rover 75 1.8 Classic prices at £16,995 on-the-road for the saloon and £17,995 for the Tourer, with carbon dioxide emissions of 184g/km. The 2.0-litre CDT, only available in Classic trim, is priced from £18,145, while the more powerful 2.0 CTDi is available from £20,095 in Connoisseur trim.
The 2.0-litre V6 petrol engine has been dropped.