Fleet News

Rebranding at GE

A MAJOR rebranding exercise is being undertaken at the head offices of GE Commercial Finance Fleet Services. It has opened a ‘swapshop’ where employees can swap old branded items for new.

From January 1 the company is dropping existing UK brands, including Avis Fleet Services, Leasecontracts and Cochranes and will adopt a single identity, GE Commercial Finance Fleet Services.

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