The areas, outlined at the conference by Nick Brownrigg, General Motors Acceptance Corporation (GMAC) chief executive officer for European full-service leasing, included political, economic and technical issues.
Brownrigg said: 'Fleets need to focus on EU expansion, compliance with regulation and block exemption. Economic factors include economic performance and social attitudes to company cars. The technical side includes the internet and telematics.'
When introducing a pan-European leasing agreement, companies need to ensure costs are transparent and the range of services being offered is extensive, according to Brownrigg.
He said: 'The most important factor is that providers have a wide range of services. Leasing companies can now provide many services, such as the provision of insurance and fuel management services, all of which can be leveraged across the internet.
'Clients are looking for this and the past two years have seen an increase in pan-European agreements which is set to grow further.'
The benefits of pan-European leasing are cost savings, improved control over the fleet, increased consistency and reduced administration, according to Brownrigg.
However, he believes leasing companies can only achieve these through agreed partnerships and the desire to make investments.
Brownrigg also warned leasing groups not to become complacent, as the pan-European market was not the solution to all problems.
He said: 'The Pan-European market is not a panacea for all leasing companies and there is still room for individual small players in each country.'
Research completed by GMAC has shown that the key issues fleet operators expect to affect business over the next three to five years are expectations of business growth, internal cost reduction pressures and more laws to tackle CO2 emissions.
Brownrigg said: 'Future influences which are set to affect the pan-European leasing industry will include the expansion of the European union. This will provide challenges for the leasing industry supplying it.'