The Forum wants fleets to ensure drivers are competent with a good attitude to driving and, as part of its campaign, is running a one-day fleet workshop.
Fleets will be told how to assess a driver's attitude and monitor driving ability at the seminar, being held in Warwickshire on Wednesday, April 7.
Mary Williams, chief executive of road safety charity Brake and the Fleet Safety Forum, said: 'As an employer, it is vital to know just how good an employee's driving is, both before you hire them and while they are working for you.
'Assessment procedures are not just good practice, they are essential if a company wants to reduce crashes and deaths on the road. Regular monitoring of drivers can help identify and deal with poor driving before a driver's assessment is due or the worst happens.'
The one-day workshop will also show how to assess drivers on recruitment, reward drivers correctly, choose a suitable driver trainer and monitor drivers on a regular basis.