Northcliffe Newspapers' NNGDrive scheme has been designed and administered by multi-marque leasing company Alphabet.
The company gives some employees the choice of taking a company car or a cash allowance and all staff can now include NNGDrive cars in their options as a standard benefit.
Alphabet commercial director Richard Schooling said: 'All-employee car schemes, or ACOPs, such as NNGDrive, enable employers to leverage the potential demand from their workforce to provide an attractive and staff benefit.
'They allow firms to offer drivers who opt out of their company cars a tax-free, no-hassle alternative that comes with a similar level of professional support. They solve the big question of 'where drivers should go after giving up the company car?'
Key benefits of the scheme include attractive payment terms on MINIs, Nissans and Peugeots, no-deposit financing, full maintenance included in the monthly payment, with tyres, batteries and exhausts, UK and European roadside assistance and tax discs.
Ken Thompson, group personnel resources director of Northcliffe Newspapers, said: 'We have been gradually introducing new staff benefits and the all-employee car scheme offered by Alphabet has much to recommend it.
'For our employees, it makes driving a new car incredibly straightforward and simple, as all routine costs apart from insurance and fuel are included in a single, fixed payment.
'For the company, the fact that Alphabet bears most of the launch and operational costs of NNGDrive makes it very cost- effective for us, especially in relation to the high perceived value of the car deals.'
THE NNGDrive cars are supplied to employees under a credit sale agreement on two or three-year contracts. This means that there is no liability for company car tax.
What the new scheme costs
ALPHABET guarantees car resale values at the end of the contract (subject to pre-agreed mileage and condition terms) and employees can choose either to return their vehicle with nothing more to pay or to buy it at the guaranteed price.
The scheme is open to all of Northcliffe's's 10,000 employees and includes deals such as a Peugeot 206 Style three-door hatchback for £159 a month, with three years' servicing, road tax and breakdown cover included and no need for a deposit.
A Nissan Micra from the scheme will cost £149 a month, while a MINI One 1.6 costs £199 and a Peugeot 307 1.4 costs £209 a month. Any Northcliffe employee over 17 years of age and with more than a year's service at the firm can apply.