Fleet News

Fleets hit back at claims 'cost-obsession' rules choice lists

A ROW is brewing over high profile claims that Britain's fleets dismiss vital factors when acquiring company cars.

A new survey argues that quality, desirability and handling play no part in the choice of vehicles for Britain's fleets, which are instead entirely focused on discounts, future values and running costs.

The allegation is part of a 'real-world' car sales list produced by Autocar magazine, which has stripped out fleet sales to identify the cars sold to the private market.

Although the figures are widely available, Autocar claims to have 'lifted the lid' on secret industry documents that show what private buyers really spend their money on.

A spokesman for the Society of Motor Manufacturers and Traders questioned the claims made in the research, saying: 'I don't think there is a fleet manager in the land who does not consider quality, desirability or handling when creating a choice list.

'Clearly running costs are important in the buying decision, but they are all key factors. Furthermore, private buyers don't focus solely on quality, desirability and handling, they also look at running costs and discounts.'

But a spokesman for Autocar said the research simply revealed that superminis dominated the top 10, showing that drivers were doing their best to help the environment.

And he complained that despite this, the Government increased motoring taxes year after year.

2003 sales figures
Manufacturer Top 10 Retail Top 10
1. Ford Focus: 129,054 Ford Fiesta: 56,790
2.Vauxhall Corsa: 108,307 Renault Clio: 55,768
3. Ford Fiesta: 95,887 Peugeot 206: 47,822
4. Vauxhall Astra: 90,241 Vauxhall Corsa: 42,522
5. Renault Clio: 83,972 Ford Focus: 39,562
6. Peugeot 206: 73,185 Volkswagen Golf: 37,390
7. Volkswagen Golf: 67,222 Ford Ka: 35,590
8. Ford Mondeo: 60,046 MINI: 35,037
9. Ford Ka: 52,826 Nissan Micra: 33,308
10. Nissan Micra: 52,634 Volkswagen Polo: 32,594

  • Subscribe to Fleet News.
  • Get the news delivered to your desktop
  • Leave a comment for your chance to win £20 of John Lewis vouchers.

    Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

    Login to comment

    Comments

    No comments have been made yet.

    Compare costs of your company cars

    Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

    What is your BIK car tax liability?

    The Fleet News car tax calculator lets you work out tax costs for both employer and employee