But trading performance promises to be boosted by the switch in marketing tactics, claims Nissan GB national fleet director Dave Murfitt.
He said: 'I want our network to put less effort into the Primera and work harder at selling the X-trail, where the returns are potentially greater because of the lower need for incentives.'
As a result of the change, Nissan will aim to register 10,500 Primeras and a similar number of X-Trails. At its launch in November 2001, Nissan GB was hoping to register 24,000 Primeras to fleets a year.
Murfitt added: 'Rather than pulling out of the fleet market, we are refocusing our efforts. I see little point in forcing product when demand falls away. It will be far more profitable for us to channel our efforts into the SUV niche sector.'