PEUGEOT has announced it will add an additional '0' to its model name line-up in the future, with the 1007 – pronounced 'one double 0 seven' the first model.

Core cars will remain as 206, 307, 407 and so forth, but niche models such as mini-MPVs will get the extra 0. The 1007 is based on the Sesame concept, a spacious supermini with sliding doors and removable seats.

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