The BBC launched its MyDrive scheme in 2002, in conjunction with car finance specialist Alphabet, re-launching it 18 months later with greater flexibility for employees.
Paul Farley, HR director for Reward and Commercial Businesses at the BBC, said: 'MyDrive fulfils three key benefit strategy targets for the BBC. It removes traditional company car drivers from benefit-in-kind tax, delivers a real car benefit to employees who were not previously eligible for one and extends the corporation's total benefits package without increasing its core costs.'
Employee Benefits magazine declared the BBC as winner of its Most Effective Company Car Strategy award. Other commended schemes included Reebok and Siemens.