Fleet News

Synter and BCA sign part exchange deal

SYTNER, one of the best known retailers of prestige cars in the country, boasting 75 dealerships nationwide under various brands, has agreed an exclusive remarketing partnership, including a major vehicle refurbishment programme for thousands of its used cars.

The firm has revealed a three-year plan that will see high-quality part exchange vehicles offered through six centres operated by BCA throughout the country.

Stock on offer typically includes BMW, Audi, Saab, Jaguar and Land Rover, with most vehicles under five years old.

Up to 100 vehicles will be offered in each sale, all prepared using BCA's Smart Prepared services, which uses a number of special techniques to return vehicle bodywork and interiors to acceptable showroom condition.

BCA will be promoting the sales via direct mail, text messaging, e-mail and online via the firm's website, winner of the Fleet NewsNet Best Website Award, sponsored by Audi, at this year's Fleet News Awards.

Sites hosting the sales will be Bridgwater, Brighouse, London-Enfield, Newport, Nottingham and Walsall.

Dave Burden, BCA general manager – dealer groups, said: 'There is a strong demand from our buyers for the high-quality, good value prestige product that Sytner are remarketing and the response to this sales programme has been excellent.'

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