Called Manheim 360, the brand brings together in one package vehicle data specialist Kah Systems, used vehicle retail remarketing support firm Portfolio Europe, direct sales firm VRS, Dent Wizard, Flying Colours and Manheim’s auction business. The firm recognises that some potential customers have had trouble understanding how the various companies within the group operate and complement each other, and it believes Manheim 360 will help clarify its operations.
Rob Barr, group marketing and planning director, said: ‘360 is end-to-end remarketing and is a flow of logical products and services. They are like all the pieces of a jigsaw.
‘Manheim 360 is quite unique in that we are able to provide both our vendors and suppliers with much more than just a traditional sell and buy service.
‘When you can offer vendors data validation, inspection, logistics, reconditioning, flexible sales options from a choice of six main sales channels and then generate extra demand because you help the buying dealer retail the vehicle, you’re onto a winner!
‘As for the buyers, they need a comprehensive choice of stock, plenty of information and a choice of buying channels to suit their preferences.
‘We can give them all this and then assist them to market the vehicles to the retail customers with a full package.’
All of the services in Manheim 360 are provided on a modular basis, so customers can select which parts they need and tailor it accordingly. For example, a fleet which has to dispose of a lot of the same type of vehicle may want to use direct selling through VRS rather than put them all through auction at once. It does not have to then sign up to all of Manheim’s other remarketing channels.