Fleet News

Mazda looks forward to top 10 leasing spot

MAZDA is eyeing up a top 10 spot in the table of orders from contract hire and leasing companies following the success of cars like the Mazda3, Mazda6 and RX-8.

The company is currently the 12th most popular brand according to orders placed, ahead of Citroen, Volvo and Jaguar.

A survey of data supplied by 20 of the UK’s leading contract hire and leasing companies gave Mazda a 2.3% share of sector business this year, with forward orders signalling a 2.9% share.

Mazda fleet and remarketing director David McGonigle believes the company is well positioned to overtake Nissan and Mercedes-Benz for a place in the top 10.

He said: ‘The Mazda6 has been an immense force in opening fleet doors for the brand.

More open choice lists and the increasing uptake of cash-for-car, personal contract purchase and employee car ownership schemes have boosted fleet registrations of the Mazda MX-5 and Mazda RX-8 as employees choose the car of their dreams.’

LeasePlan manufacturer relationship manager Rob Barnes said: ‘We defleet approximately 40,000 vehicles a year and to have vehicles across all sections of the market spreads the residual risk.

‘To take on board a manufacturer like Mazda, which has such an interesting product range, helps us achieve our aim.’

Wendy Old, vehicle contracts manager at Interleasing, added: ‘The Mazda6, with its high specification and competitive price, offers company car drivers a vehicle that is a bit different.

‘The RX-8 has done very well because it is a true four-seater for the employee who wants a sporty car, but needs to cater for the family, while the MX-5 continues to be in huge demand.’

Mazda’s fleet sales for the year to date have totalled 8,344 units, about 2,500 less than 2003’s full year total of 10,866.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee