Fleet News

Webwatch: Auction site is Flash yet functional

FLEET Auction Group’s site is a ‘flash’ website – in every sense – complete with sound effects, animated menus and ambient music.

All these features are good, but can become slightly distracting. Thankfully there is the option of an HTML version of the site, which offers all the information without the spinning menus and ‘electronica’ soundtrack.

The site offers the user the capability to search for cars that will be on sale at one of its fleet auctions. Sorting by car make/model, a database comes up showing a list of all the matching cars.

Information is available via side menus, which seemed to work smoothly and there were no problems navigating through the site.

The HTML site provides users with exactly the same information as the Flash one, and the layout and design are the same, but the HTML version cuts out all the animated links and buttons, along with the science fiction sound effects, such as the buzzing each time you move the cursor over a link.

A section of the site named ‘perspectives’ allows users to view photographs of the auction site, exterior and interior – a nice touch. The collection and delivery part of the site allows users to input address and how many cars they want delivered/collected – and a quote will be provided with the estimated cost via email.

The opportunity to register for an online account was available, which would make it possible to buy cars online from the fleet auctions. Users can also register to be emailed auction catalogues, containing the latest vehicles on offer.

Most text throughout the site seemed to be in capitals, which made it slightly difficult to read. I think this is called ‘shouting’ in web speak.

Despite its Flash counterpart, fleetauctiongroup.com works well as a practical website, providing clear details of its uses – making it easy for a customer to access its database.

The lowdown:

The site: www.fleetauctiongroup.com


  • Cutting edge technology promotes a nuts-and-bolts element of the fleet industry


  • Flash site is great for techies, but if you just want the facts, head for the HTML version
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