Variable Message Signs (VMS) are being rolled out across the Highways Agency’s road network, with 2,000 already in action. The signs keep drivers informed with up-to-date information about driving conditions and the road ahead. Incidents are reported and drivers are reminded about safety issues such as fatigue.
Ginny Clarke, director of safety for standards and research at the Highways Agency, said: ‘Through targeted use of VMS signs, we ensure that drivers are only given relevant information and are not bombarded with inappropriate messages.
‘We don’t want drivers to stop looking at our signs because they have seen too many messages that mean little to them. We are always looking to improve our messages so that drivers are informed and safe.’
During peak periods, the signs will flash relevant messages such as ‘Don’t Drive Tired’ and ‘Don’t Drink and Drive’.
Clarke added: ‘At peak holiday periods we are displaying selected signs to encourage drivers to take regular breaks. We have also been using ‘Keep Your Distance’ to discourage tailgating.’