Fleet News

Hire group woos prestige drivers

THE Helphire Group has launched into the prestige vehicle accident management market after signing a new partnership deal with UK car retailer Reg Vardy.

The company, which provides credit hire and repair services to motorists involved in non-fault accidents, has created a service it describes as a quality replacement vehicle service for fast-track claims on behalf of prestige car drivers.

With a nationwide branch network housing more than 7,000 vehicles, including Audis, BMWs, Porsches, Mercedes and Jaguars, Helphire will provide prestige customers with the same make and model of vehicle wherever possible.

The company has signed a partnership deal with Reg Vardy, one of the UK’s largest motor retailers, which has agreed to refer its prestige customers to the group.

Helphire expects to buy about 1,200 vehicles from Reg Vardy this year, including Mercedes, Jaguars and Land Rovers, and is seeking to secure partnership agreements with other big retailers.

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