Fleet News

Advertorial: Growing fleet interest in Auto Trader’s new 'Trade Only' website – Trader Link

A NUMBER of fleet companies have now signed up to Trader Link following successful initial trials on this new website backed by the market leader in the online retail advertising sector, www.autotrader.co.uk

These include HSBC, Lombard, Inchcape and Interleasing, all of whom are looking to Trader Link to complement their established methods of disposal. In addition the new site offers an excellent platform for clients to showcase their portfolio of services direct to the Motor Trade and to “drive traffic” to their own website offerings.

Operating under the brand name Trader Link, this password protected website aimed exclusively at the needs of the Trade, offers companies the opportunity to market their trade stock directly to buyers drawn from Auto Trader’s massive client base across the UK dealer network.

Already taking stock from a wide variety of trade sources including contract hire & leasing companies, manufacturers, auction houses, remarketing agents, dealer groups and independent dealers, Trader Link typically offers over 4,000 trade priced vehicles on the site on any given day

Utilising a version of the search engine that powers it’s bigger, market leading brother autotrader.co.uk, Trader Link aims to mirror the successful formula behind the retail site by providing trade buyers with a single point of access to locate the UK’s largest online collection of trade stock.

Companies wishing to market their vehicles on the site have a choice of access methods, including data feed download of stock details from their own business systems or direct input of disposals via our proprietary Dealer Edit software which can be provided as part of the package.

What are the benefits?

Andrew Storie - Business Development Manager for Trader Link, said:

'With added pressures on many disposals operations, increasingly companies simply want their stock advertised to a wider audience, genuine enquires generated and vehicles sold for as much as possible in the shortest time possible to genuine trade buyers. They also want a medium that can sit alongside their existing operation and enhance their current disposal methods.

This is exactly what we offer with traderlink.co.uk and the response so far, has been excellent!

Given the time and cost inherent in building and maintaining databases of potential clients, Trader Link can offer companies the chance to link with a network of motor trade contacts that is difficult to reach via other methods. These are drawn from Auto Trader’s extensive nationwide network of clients who are always looking for good quality stock to meet their retail customers requirements.

With our extensive field sales force of over 45 reps now introducing the new website to dealers and Traders nationwide, our aim is to provide the ultimate link between trade buyers & sellers across the UK.

We are already sending out over 600,000 email alerts on behalf of clients every month, and this figure is seems set to grow at an incredible rate

Trader Link represents an excellent opportunity for anyone who sells vehicles to the trade, it’s that simple.'

  • For Further Information on opportunities now available on the Trader Link site call Andrew Storie on 01925 296288 or 07989 481703 OR VISIT www.traderlink.co.uk
  • Leave a comment for your chance to win £20 of John Lewis vouchers.

    Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

    Login to comment


    No comments have been made yet.

    Compare costs of your company cars

    Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

    What is your BIK car tax liability?

    The Fleet News car tax calculator lets you work out tax costs for both employer and employee