Fleet News

ING and BCA team in for sales deal

ING Car Lease and BCA have signed a new remarketing deal.

The two-year contract will see stock remarketed at two BCA centres in the north and south. Sales will take place fortnightly at BCA Belle Vue in Manchester and at BCA’s new Bedford centre, which opened last month. Up to 2,000 vehicles a year will be remarketed by BCA on behalf of ING.

A spokesman for the remarketing giant said: ‘BCA will deliver a fully-integrated nationwide sales and marketing campaign to ensure the ING Lease name becomes familiar with BCA’s buyers, including print and media in support, along with point-of-sale and direct mail, e-marketing and online promotions via our website.’

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