Fleet News

Allstar takes on fuel card trio

ARVAL has announced plans to consolidate three of its major fuel cards as part of a review of its brand strategy.

The Allstar, Dialcard and Overdrive fuel cards will now be labelled under the Arval brand with the Allstar name on the new cards.

Fleets should receive a new card when the old ones expire and it should be a seamless process, according to Arval chief executive Phillipe Bismut. He said: ‘It will be business as usual.

‘We will manage the renewal process over time and drivers and corporate fleet managers will receive the same service.

‘The new look and feel is just the tip of an iceberg. Arval manages fleet, fuel management and funding and we are repositioning the brand and corporate proposition.’

Bismut was keen to point out that there will be no job losses as a result of the re-branding exercise.

‘This is just the final touch of re-shaping which started as far back as three years ago,’ he said. Arval’s new service maintenance and repair (SMR) cards will also be branded under the new logo. These will go live in January next year.

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