But the move is allowing the French company’s UK division to improve the quality of its business in the keenly-competitive upper medium segment, claims fleet and leasing director Steve Harris.
He said: ‘Our line-up of 407 models will never outsell the competition from Vauxhall or Ford, but our new stance on trading means we are not being dragged into doing crash deals just to keep our numbers at a level that is artificially high.
‘We are seeing an overall improvement in the quality of our business while still remaining competitive in the showrooms.’
Speaking at the launch of the 407 Coupe in Spain, he said success in the fleet sector was playing a key role in helping Peugeot achieve its target of 20,000 British registrations with the 407 range this year.
Harris added: ‘Eight out of every 10 examples of the 407 go to the fleet sector and our sales in September – the best monthly total since the new model was launched 18 months ago – proves our marketing strategy is working.’
On sale next year, the Coupe range will cost from £21,900 to £30,900.