Businesses offering a service need to have some kind of professional online presence. Customers expect it. So when people are presented with the auto-man.co.uk homepage they may be a little put off by its looks.
The homepage has left-hand links which all work perfectly and click through to the right places. There’s nothing wrong with the navigation, but think of what would happen if Homer Simpson designed a website. It would be done with good intentions, but it would end up looking terrible.
Despite its aesthetic shortcomings, auto-man.co.uk does hold some brief nuggets of information. Auto-man.co.uk condenses its info down into bullet points, but when you click through to pages like ‘daily management’ or ‘support services’ fleet managers will just be reading a list of services without any supporting information. Only ‘consultancy’ and ‘finance and leasing’ elaborate further with some additional explanatory text, the latter included a colourful little flow chart.
The last link at the bottom of the list on the homepage is the ‘Autobuy’ feature. This is the meat of the auto-man.co.uk pie and holds one of the only interactive features on the site. Here fleet managers can request a quote or just details on any model they choose.
The company will then get back to them by email or by phone. I filled out the online form, hoping for useful information about a black Ford Focus and it just came up with an error message. An email was sent asking for help but there is no reply as yet.
Web design is relatively cheap nowadays, so it’s difficult to find an excuse for AutoMan to represent their brand in this way.
The lowdown
The site: www.auto-man.co.uk.
We like: Simple navigation works well
We don’t like: Bad brand representation
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