Fleet News

Marketwatch: Preparation holds key to top car sales

PREMIUM and executive cars have been performing exceptionally since the start of the year, with even the most expensive luxury cars doing well through auction.

According to BCA, which holds specialised Top Car sales throughout its network, there has been heavy demand for prestige and executive cars since the turn of the year, with many buyers prepared to pay six-figure sums for the right vehicles. A Top Car sale held at BCA Nottingham on January 20 attracted over 200 buyers which it claimed was one of the best attendances the centre has recorded for a prestige sale.

In total, 143 cars sold for a turnover in excess of £2.2 million. Examples included an 02/52 Bentley Arnage T which sold for £107,000 and an 02/52 Lamborghini Murcialago VT which went for £114,000. According to BCA, other recent strong sellers included an 04 04 Bentley Continental GT W12 sold for £93,500 and an 00 X Bentley Arnage that realised £55,000.

However, experts at BCA added that just turning up and selling a car is not an option. Tom Madden, director customer affairs at BCA said: ‘These results highlight that well-marketed sales of properly presented prestige and executive cars will always perform strongly. With such specialist high value vehicles, the pre-sale marketing is critical to success. We promote Top Car sales through our website. Catalogues appear on-line in advance of the sale and we support the sales with email marketing, call centre activity and advertising.’

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