Already, the company has launched web-based services including a price-checking facility that allows online comparison of Sixt quotes for cars against key rival brands. It has also recently introduced a ‘now or never’ discounted rate for last minute orders from customers who are ringing around for quotes.
The rental giant, which has about 40,000 vehicles in the UK and 380 sites, is also launching campaigns to drive business and orders to its local branch network.
And while it has mothballed its ‘flexileasity’ flexible rental product, launched in 2003, work on proposals for a new development in the same area has not been ruled out.
Stuart Johnston, head of UK sales for Sixt, who joined six months ago with 16 years’ experience in the industry, including leasing firms Lex Vehicle Leasing and GE Capital Fleet Services, said: ‘Our vision is ‘further, faster, smarter equals the way we work with customers’. We have focused our efforts to ensure that this will become a reality for customers, rather than just a slogan.’