Fleet News

Web watch: we review what’s hot on the net

MERCEDES-Benz is to resurrect the Brooklands motor racing circuit at Weybridge, first opened in 1907, this summer and has launched a hi-tech website to accompany it. It is common practice to skip most website intros when surfing the web.

But with Mercedes-benzworld.co.uk fleet managers will gawp at the virtual display of what the site will look like upon completion (it is currently under construction, but more on that later).

Users can take a tour of the virtual site by clicking on the Flash links to rotate the ‘theme-park’. After clicking on a chosen section, a window will pop up with an image.

By clicking on the ‘find out more’ link, fleet managers will then be taken to a video of the appropriate link. Each section of the building has these, accompanied by videos and in-depth function descriptions.

Navigation is simple. Once you have torn yourself away from the Flash map of the building complex, a lefthand menu will appear. Click on the ‘Mercedes-Benz World’ link to get back to the intro page.

The Sales & Service pages of the website allow fleet users to view the entire Mercedes-Benz range in a virtual showroom, as well as looking up info behind servicing.

A really useful feature throughout the site is the ‘keep me informed’ links. If anything takes a visitor’s interest they can be kept up-to-date with emails on the section they choose.

A time-lapse video is available in the ‘building’ part of the site which lets eagle-eyed fleet managers look out for tea-breaks as construction of the site can be followed by time-lapse footage of the work in progress.

Site designer Syzygy clearly knows what it is doing. Most impressive website ever? Could well be – until, that is, Syzygy unveils its official website for the London 2012 Olympics.

The German prestige brand has created the motoring equivalent of Universal Studios.

The lowdown

The site: www.mercedes-benzworld.co.uk.

We like: Innovative and interesting. Wunderbar!

We don’t like: Trying to view this site with dial-up is not advised

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