But with Mercedes-benzworld.co.uk fleet managers will gawp at the virtual display of what the site will look like upon completion (it is currently under construction, but more on that later).
Users can take a tour of the virtual site by clicking on the Flash links to rotate the ‘theme-park’. After clicking on a chosen section, a window will pop up with an image.
By clicking on the ‘find out more’ link, fleet managers will then be taken to a video of the appropriate link. Each section of the building has these, accompanied by videos and in-depth function descriptions.
Navigation is simple. Once you have torn yourself away from the Flash map of the building complex, a lefthand menu will appear. Click on the ‘Mercedes-Benz World’ link to get back to the intro page.
The Sales & Service pages of the website allow fleet users to view the entire Mercedes-Benz range in a virtual showroom, as well as looking up info behind servicing.
A really useful feature throughout the site is the ‘keep me informed’ links. If anything takes a visitor’s interest they can be kept up-to-date with emails on the section they choose.
A time-lapse video is available in the ‘building’ part of the site which lets eagle-eyed fleet managers look out for tea-breaks as construction of the site can be followed by time-lapse footage of the work in progress.
Site designer Syzygy clearly knows what it is doing. Most impressive website ever? Could well be – until, that is, Syzygy unveils its official website for the London 2012 Olympics.
The German prestige brand has created the motoring equivalent of Universal Studios.
The site: www.mercedes-benzworld.co.uk.
We like: Innovative and interesting. Wunderbar!
We don’t like: Trying to view this site with dial-up is not advised