Fleet News

Web watch: we review what’s hot on the net

MERCEDES-Benz is to resurrect the Brooklands motor racing circuit at Weybridge, first opened in 1907, this summer and has launched a hi-tech website to accompany it. It is common practice to skip most website intros when surfing the web.

But with Mercedes-benzworld.co.uk fleet managers will gawp at the virtual display of what the site will look like upon completion (it is currently under construction, but more on that later).

Users can take a tour of the virtual site by clicking on the Flash links to rotate the ‘theme-park’. After clicking on a chosen section, a window will pop up with an image.

By clicking on the ‘find out more’ link, fleet managers will then be taken to a video of the appropriate link. Each section of the building has these, accompanied by videos and in-depth function descriptions.

Navigation is simple. Once you have torn yourself away from the Flash map of the building complex, a lefthand menu will appear. Click on the ‘Mercedes-Benz World’ link to get back to the intro page.

The Sales & Service pages of the website allow fleet users to view the entire Mercedes-Benz range in a virtual showroom, as well as looking up info behind servicing.

A really useful feature throughout the site is the ‘keep me informed’ links. If anything takes a visitor’s interest they can be kept up-to-date with emails on the section they choose.

A time-lapse video is available in the ‘building’ part of the site which lets eagle-eyed fleet managers look out for tea-breaks as construction of the site can be followed by time-lapse footage of the work in progress.

Site designer Syzygy clearly knows what it is doing. Most impressive website ever? Could well be – until, that is, Syzygy unveils its official website for the London 2012 Olympics.

The German prestige brand has created the motoring equivalent of Universal Studios.

The lowdown

The site: www.mercedes-benzworld.co.uk.

We like: Innovative and interesting. Wunderbar!

We don’t like: Trying to view this site with dial-up is not advised

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee