MD Pierre Louis Colin said the company heavily valued its fleet business and would not be looking to reduce its share markedly.
He said suggestions the firm was trying to drop its fleet sales to 30% of its overall mix were misleading, adding: ‘We’re still really committed to fleet. In fact, as I said in January, we are doing more business than before because I felt we were concentrating too much on retail and not enough on fleet.
‘At the moment, we’re up 22% in fleet year-on-year. By the end of the year, due to the strength in retail of the new 207, our total sales share between fleet and retail will be about 50/50, which is a good balance and in line with the industry split and how I would like to see it in the future.’
The firm has also refined its core fleet offering in the upper medium sector. The 407 Executive trim level has been replaced by a GT designation, which comes with colour satellite navigation as standard. It is also available with the 2.7-litre HDi 170 twin turbo diesel, which was previously only available in Sport trim.
There are also upgrades throughout the rest of the range, including a new MP3-compatible stereo and three-spoke leather steering wheel on entry-level S models.