Q: I AM looking for a new job and have been invited to several interviews but have never progressed further. Where am I going wrong?
A: IT is positive you are being invited to interviews but it could be that your interview technique needs refreshing. To be successful, it is essential to do some homework.
Research the company and the role you are applying for thoroughly, taking note of the company’s products and services, financial performance and strategic aims.
Consider how your role will fit into this picture and what you will add to support these areas. Remember to prepare some well thought-out questions these will help give you specific information and show interviewers you are enthusiastic about joining their organisation. These questions will also help you decide if the role is right for you.
During the interview, highlight your strengths and relevant skills with examples of where they have been successfully used. An employer will be looking for competencies that fit the job description and you will need to provide evidence for each one.
Study the job description carefully and identify how your skills match the responsibilities listed. Interviews should be challenging, but if you prepare thoroughly and focus on the alignment of your skills with the job requirements, there is a very good chance your next interview will be successful.
Director, marketing and corporate affairs, Chartered Management Institute