Avis has simplified the language and tone of the site and information is presented more clearly using the latest web technology. The site, Avis says, is easier to navigate, including commands familiar on retail websites, but never before included on car rental sites. Customers can now register online, creating an account to store all personal and payment details securely, saving time when completing a booking.
John Phipps, director of customer contact systems development at Avis Europe has overseen the development and now the launch of the new website.
‘I felt Avis could benefit from using traditional principles of online retailing applied to car rental. Due to the popularity of shopping for goods online, customers are familiar with a certain layout and I felt they would benefit from following a similar format when hiring their car. A rental can now be completed within 60 seconds using pre-stored information, the fastest in the industry,’ he said.
Other facilities include a multiple booking function, enabling customers to add rentals to a ‘shopping basket’ and complete bookings further in advance, often giving access to the most competitive prices. Customers also have the option to search by town, postcode or even flight number to find the correct rental location. Even with a spelling error a number of options will be offered to the closest match.
Cars are divided into sizes - small, medium, large - and which of those are available as automatic or manual, petrol or diesel, how many people they accommodate and the amount of luggage they can carry. Information is displayed online through images as well as text, vehicle descriptions are clearer and options, such as choosing a convertible or estate, can be added after initially choosing a car type.
Options are also now available to reserve extras including child seats and additional drivers online at the time of booking.