The fleet market is down 8.4% year-on-year at 128,998 units and business sales down 18.5% at 14,624.
The Society of Motor Manufacturer and Traders claims fleet volumes remain lower than usual as a result of company car drivers rushing to register diesel cars last December to take advantage of the 3% tax break on Euro IV diesel cars.
According to insiders, in a bid to get cars onto fleets in December some major volume and premium carmakers were offering leasing companies deals of up to a third off list prices.
However, diesel sales volumes have held strong in 2006 when compared to last year.
In February, the market fell by only 79 units to 28,859, ensuring a 38% market share, up from 37.5% in 2005.
Taking into account that potentially thousands of diesel buyers had registered early in December, the diesel share of the market could be even higher still.
In terms of car sales, the Focus retained its top spot, and year-to-date is more than 25% up as all its new variants come on stream. The Fiesta is up a massive 62% to nearly 5,500.
Ford’s joy is tempered by the performance of the Mondeo, which is the biggest loser in the top 10, down 30%.
The biggest winners in the fleet top 10 are Audi (up 47.9%) and Peugeot. While Audi’s continued impressive performance is no surprise, Peugeot’s is, especially when compared to great rival Renault, which is down 45.7% year-to-date.
Increases for the 407 (up 74%) and 307 (44%) have put Peugeot in a solid third place overall, up 39% in total across its range. But new Peugeot managing director Pierre Louis Colin has denied that the Coventry firm is using substantial discounting in an effort to buy back the share it lost as the result of a change in marketing tactics.
He said: ‘We decided to give up selling through the channels that were proving so costly that we were not able to run our business at a reasonable operating profit.
‘But penetration of 7% for January and around 7.8% for February show we have made a particularly good start to 2006.’
Colin added: ‘This is a significant improvement because the mix of vehicles we are selling is giving us a good balance between fleet and retail. We’re now back in line with our objective, which was to reach 6.5% market share.
‘Our team achieved an extra 5% volume for January, against the background of a total market down by 12%, and I’m delighted that, after a slow start, the order rate for March is very strong.’
Top 10 fleet models
Feb 06 | Feb 05 | YTD 06 | YTD 05 | % change | ||||||
1. Ford Focus | 6,263 | 4,029 | 14,444 | 11,482 | +25.8 | |||||
2. Vauxhall Astra | 3,870 | 4,200 | 9,155 | 11,153 | -17.1 | |||||
3. Vauxhall Corsa | 2,027 | 2,058 | 5,780 | 6,437 | -10.2 | |||||
4. Peugeot 407 | 1,711 | 499 | 3,683 | 2,114 | +74.2 | |||||
5. Ford Mondeo | 1,711 | 2,072 | 4,718 | 6,824 | -30.9 | |||||
6. Volkswagen Golf | 1,703 | 1,896 | 3,780 | 4,304 | -12.2 | |||||
7. Peugeot 307 | 1,599 | 1,045 | 4,329 | 3,007 | +44.0 | |||||
8. Ford Fiesta | 1,520 | 657 | 5,489 | 3,389 | +62.0 | |||||
9. Vauxhall Zafira | 1,479 | 1,304 | 3,937 | 5,227 | -24.7 | |||||
10. Vauxhall Vectra | 1,300 | 2,011 | 3,959 | 5,655 | -30.0 | |||||
Top fleet manufacturers
Feb 06 | Feb 05 | YTD 06 | YTD 05 | % change | ||||||
1. Ford | 10,285 | 8,077 | 27,198 | 25,701 | +5.8 | |||||
2. Vauxhall | 9,144 | 9,995 | 24,533 | 29,951 | -12.1 | |||||
3.Peugeot | 4,376 | 2,172 | 11,137 | 8,065 | +38.1 | |||||
4. Volkswagen | 4,203 | 4,394 | 9,766 | 10,536 | -7.3 | |||||
5. Renault | 2,453 | 3,025 | 7,161 | 13,195 | -45.7 | |||||
6. Audi | 1,950 | 1,435 | 6,025 | 4,074 | +47.9 | |||||
7. Citroen | 1,706 | 1,289 | 4,437 | 3,577 | +24.0 | |||||
8. BMW | 1,479 | 1,148 | 3,493 | 3,148 | +11.0 | |||||
9. Toyota | 1,140 | 1,403 | 4,759 | 6,285 | -24.3 | |||||
10. Honda | 1,034 | 998 | 3,576 | 4,236 | -15.6 | |||||
Top petrol models in February
Make | Model Range | Feb-06 | Feb-05 | YTD-06 | YTD-05 | |||||
FORD | FOCUS | 4451 | 3049 | 9994 | 8153 | |||||
VAUXHALL | ASTRA | 2896 | 2447 | 6448 | 6717 | |||||
VAUXHALL | CORSA | 1825 | 1890 | 5278 | 5624 | |||||
FORD | FIESTA | 1216 | 558 | 4576 | 2875 | |||||
VAUXHALL | ZAFIRA | 1206 | 363 | 2897 | 1887 | |||||
PEUGEOT | 307 | 997 | 401 | 2559 | 1252 | |||||
RENAULT | MEGANE | 802 | 842 | 3004 | 3248 | |||||
VOLKSWAGEN | GOLF | 727 | 791 | 1395 | 1461 | |||||
PEUGEOT | 206 | 689 | 318 | 1996 | 1832 | |||||
VAUXHALL | VECTRA | 670 | 1096 | 1855 | 3110 | |||||
Top diesel models in February
Make | Model Range | Feb-06 | Feb-05 | YTD-06 | YTD-05 | |||||
FORD | FOCUS | 1812 | 980 | 4450 | 3329 | |||||
PEUGEOT | 407 | 1678 | 473 | 3269 | 2007 | |||||
VOLKSWAGEN | PASSAT | 1140 | 754 | 2740 | 2183 | |||||
FORD | MONDEO | 1119 | 1278 | 3029 | 4450 | |||||
VOLKSWAGEN CARS | GOLF | 976 | 1105 | 2385 | 2843 | |||||
VAUXHALL | ASTRA | 971 | 1753 | 2696 | 4433 | |||||
VAUXHALL | VECTRA | 630 | 907 | 2104 | 2510 | |||||
PEUGEOT | 307 | 602 | 644 | 1770 | 1755 | |||||
AUDI | A3 | 570 | 426 | 1532 | 1295 | |||||
AUDI | A4 | 526 | 504 | 1785 | 1188 | |||||
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