Fleet News

Fuel economy label is well regarded

A COLOUR-coded fuel economy label introduced on new cars is considered an important source of information by 83% of new car buyers, it is claimed.

A survey by the group behind the label, the Low Carbon Vehicle Partnership, found that the label is present in 74% of all car showrooms, and almost half of car sales staff use it to help inform the customer.

However, the survey also revealed that staff understanding and knowledge of the label was variable and limited.

The label scheme was launched in July last year. It displays fuel efficiency ratings in a coloured band scheme similar to that of white goods.

The results of the survey were announced at the LowCVP’s annual conference in London. Consumer awareness was highest among those who had recently bought a new car (42%).

Among the 400 showrooms visited by mystery shoppers, the best performers were those at the more prestigious end of the market, such as Porsche, BMW, Mini, Volvo, Audi, Lexus and Mercedes-Benz. Labels were found on 75% of cars in those showrooms, compared to 29% in ‘value’ marque showrooms.

LowCVP’s deputy director Jonathan Murray said: ‘The label has clearly made an impact on many people who have bought a car or are intending to buy one soon.’

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