Fleet News

Germans win the battle for company car drivers’ hearts

WHILE for many drivers loyalties in the World Cup are firmly with England, for a number of British company motorists it would seem that when it comes to the company car parc, support is with the Germans.

One-in-three British company car drivers would like to drive a German vehicle, according to new research by Lex Vehicle Leasing, with the Audi A4 the most popular choice.

In the top five, only the British-built Vauxhall Astra broke the stranglehold of the German brands.

Ideally, half of drivers would like to drive a car built in Britain, but a lack of choice is a hindrance, despite the likes of the Honda Civic and Toyota Avensis flying the Union flag.

The survey of 400 drivers found that the more time they spent in their cars, the more likely they were to want a German car and that younger drivers under 35 also preferred the German brands.

Lex managing director Jon Walden said: ‘German cars still carry the badge of prestige and quality and many fleet drivers who are given a choice by their companies choose them. Nevertheless, it’s heartening to see that more than half of drivers want to support British manufacturing.’

Japanese cars are preferred by a quarter of company car drivers, with American cars such as Ford chosen by 17%. Cars from the Far East got only 7% of votes.

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