The carmaker is backing up its promotion of the forthcoming Pirates of the Caribbean: Dead Man's Chest with a multi-media treasure hunt for a top-of-the-range XC90.
The buried Volvo XC90 is a one-of-a-kind, pirate-themed Volvo XC90 V8, including menacing graphics from the film, black leather seats and custom painted 20- inch wheels.
A top-of-the-range XC90 V8 SE Lux has an on-the-road price of £46,325.
Beginning this weekend and continuing to Tuesday July 11, Volvo dealers will be handing out free treasure maps. From Monday, wannabe pirates should go online to www.volvocars.co.uk/thehunt to register for the world’s first online hunt for a buried vehicle. Treasure hunters will then have to solve a series of puzzles to find the car.
Puzzles will be emailed to registered treasure-hunters. Those who solve the puzzles correctly will continue to receive clues. Individuals can join at any time until July 11, and can catch up with other participants if they correctly answer the puzzles.
As the contest progresses, the puzzles will become increasingly harder to solve, with the final online clue emailed on July 12. Volvo will then select seven finalists from around the world who correctly guess the answer to this final online clue.
In early August, those finalists will be flown to the secret car burial location. Each finalist will then set-off on an on-the-ground search for the buried vehicle. The first treasure hunter to unearth the Volvo XC90 gets to keep it.