Fleet News

Fleet News announces another market-leading ABC figure/performance

Emap Automotive’s business publication Fleet News has a new ABC statement, which gives independent proof of its circulation quality.

Fleet News is the only Fleet publication to be audited twice yearly and has a new audit statement for the period of January-June 2006 (average net circulation 19,404 Jan – June 2006).

Fleet News is now the only title in this market that has 100% requested* circulation, with 97.1% of the controlled requests having been verified in the last 12 months (up from 85.2% in Jan-Dec 2005).

Simon Howard, Publishing Director, said: "This audit shows that we have extended our leadership again in the Fleet market. We continue to invest heavily in delivering the highest quality circulation for our clients.

"This market has a high turnover of staff, so we re-register our reader base constantly to keep up-to-date. This ensures our client’s messages are well targeted to current decision-makers in the right job roles with purchasing and/or specification responsibility."

Martyn Moore, Fleet News editor, said: "The position Fleet News occupies in its market is testimony to our understanding of the needs of our circulation.

"So many readers constantly re-registering to receive Fleet News proves we provide them with the most relevant news and information every week. Our new look and improved content will ensure our many satisfied readers will keep coming back."

* - ‘Requested circulation’ includes registered copies and subscribers, i.e. they have all requested a regular copy of the publication.

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