Fleet News

Fleet News buys company car driving event

COMPANY Car In Action, the annual driving event for fleet decision-makers at Millbrook Proving Ground, has been bought by Emap Automotive from DMG World Media.

Emap Automotive is the publisher of Fleet News and organises fleet industry events in the UK and overseas.

Company Car In Action provides fleet managers with a unique opportunity to drive vehicles from major manufacturers on Millbrook’s high-speed bowl, the twisty alpine course or the exciting off-road route. It takes place every year in June at the Bedfordshire test track and is an essential and enjoyable event for anybody involved in fleet that needs to know about cars.

Emap Automotive events director Chris Lester said: ‘We have some exciting plans for Company Car In Action. Fleet News reaches an enormous number of key fleet people and the quality of our audience will make Company Car In Action even more attractive to manufacturers.’

In addition to the event, Emap Automotive has also acquired the monthly magazine Company Car.

Fleet News editor Martyn Moore said: ‘Company Car is a great brand and has lots of potential. Owning a brand with such a great name gives us some fascinating opportunities.’

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