Fleet managers enjoy an enormous choice of service companies offering a huge range of products, so for firms serving those managers, holding onto their custom is harder now than ever.
On November 1 Fleet News will be holding an industry conference in London with customer loyalty as a main theme.
The Fleet News Industry Conference, which will be held at the London Hilton Metropole, is the annual event for fleet suppliers, ranging from manufacturers to leasing companies, fast-fits and rental firms.
Key areas of focus for this year’s conference will be:
The event will be chaired by BBC newsreader Huw Edwards, with special guest speaker Peter Draper, former marketing director of Manchester United, and now a communications consultant. Chris Lester, Fleet News events director, said: ‘This conference has been developed by the industry, for the industry and provides best practice advice and quality content that will be of immense value to industry leaders.’