Fleet News

VW tops European sales

Volkswagen was once again Europe’s top-selling car brand in September, beating a strong monthly performance from Opel/Vauxhall (up 4.6% in September, up 0.8% year-to-date). Ford sits in third place (up 1.0% YtD), while Peugeot and Renault complete the top five.

Also, according to JATO Dynamics, the total European car market has increased by 0.3% (33,553 units) to 12,035,103 units for the first nine months of the year, although there was a 1.5% drop in September.

Strong performances last month included Fiat posting an increase of 4.0% (7.2% YtD) due largely to the recently introduced Bravo, 500 and Linea models and Mercedes-Benz increased sales by 6.0% in September following the successful introduction of the new C-Class, bringing YtD sales to 0.9% higher than 2006.

Toyota also performed well, posting a 3.0% increase year-to-date thanks to the new Auris and the continued growth of Prius hybrid sales.

Citroën also increased its market by 2.4% in September (2.0% YTD), thanks largely to strong sales of the C4 Picasso, Grand C4 Picasso and C-Crosser and Audi made significant progress with a sales increase of 3.8% year-to-date.

In volume terms, the fastest-growing brands in Europe for the first nine months of 2007 are Fiat (sales increased by nearly 50,000 units), Honda (up by almost 31,000 units) and Dacia (up by just over 22,000 units).

In percentage terms, the fastest growing volume brands over the same period are Dodge (up a staggering 153% due to a much-expanded range including Caliber, Avenger and Nitro), Dacia (up 69.2%) and Daihatsu (up 37.8% due to the introduction of the new Materia, Trevis and Terios and the continued success of the revised Sirion).

The Opel/Vauxhall Astra was Europe’s top-selling new car in September 2007 with 41,226 units sold, ahead of the Ford Fiesta (38,014 units), Peugeot 207 (37,557 units, up 8.1%), Volkswagen Golf (37,519 units), Ford Focus (36,870 units), Opel/Vauxhall Corsa (36,346 units, up 61.2%, new model), Renault Clio (31,452 units), BMW 3-Series (31,297 units), Fiat Punto (27,811 units) and Volkswagen Polo (24,415 units).

Year-to-date, the top sellers were the Peugeot 207 (up 169.2%), VW Golf (up 0.5%), Ford Focus, Opel/Vauxhall Astra, Opel/Vauxhall Corsa (up 50.6%), Fiat Punto, Renault Clio, Ford Fiesta (up 1.0%), BMW 3-Series (up 4.7%) and the Volkswagen Passat.

New models that performed well in the European market during the nine months to September include the Nissan Qashqai, Fiat Bravo, Kia Cee’d, Skoda Roomster, Ford S-Max, Volvo C30, Chevrolet Captiva, Opel/Vauxhall Antara, Fiat 500, Peugeot 308, Hyundai i30 and Audi A5/S5.

Models showing significantly increased sales volume following a full-model update include the Opel/Vauxhall Corsa, Honda CR-V, Audi TT, Mercedes-Benz C-Class, Renault Twingo, MINI, Mitsubishi Outlander, Smart fortwo, BMW X5, Ford Galaxy and Toyota Yaris.

The Dacia Logan, SEAT Altea and BMW 1-Series benefited from the addition of new versions that have increased their showroom appeal.

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